Marketing activity can be expensive, especially for a small business. The best way to ensure the most efficient and effective marketing spend is to create and implement a strategic marketing plan.
A good strategic marketing plan will be fed from information from across the business rather than simply focusing on marketing and sales.
This session will take business owners through the step by step process to developing and implementing a strategic marketing plan for their business.
By then end of this workshop you will:
Stuart Hartley is a dynamic, creative and commercially focused business development and marketing specialist with a background in small business innovation and development.