Essential Sales Skills

Essential Sales Skills

Overview:

Selling is a critical business capability, but often does not receive the same investment in skills development as other business disciplines like Software Development or Manufacturing. But Selling can be the difference between a poor and great business. In this course, you will learn the most important skills that successful salespeople use every day, and become more confident in your own sales or customer-facing roles. By the end of this workshop you will be able to:

• Make a great first impression
• Ask effective questions
• Ensure customer action
• Increase sales
• Increase company profile
• Increase professionalism

 Agenda:

• Course Introduction
• Preparing for the Buyer
  • How to recognise Buyer emotions
  • Pre-meeting Preparation
• Making the Right First Impression
  • Personal presentation
  • Introducing the Customer to your Company
• Finding out what Customers Need
  • Asking the right questions
  • Creating alignment between the Seller & Buyer

Your Trainer:

Anna has 20 years of Sales and Training experience in the Pharmaceutical industry. She has in-depth experience of selling complex, technical products to knowledgeable clients. Paul Martin has 20 years’ experience of delivering performance improvements in multiple Technology sectors