Building your Strategy – Vision, Mission & Values Workshop

Business Innovation Centre, Harry Weston Road, Coventry, CV3 2TX
9:15am to 12:30pm 22nd Jan


A practical workshop for owner/managers of growing businesses who need to communicate business direction to others in a more formal way.

This workshop explains what Vision, Mission and Values are, including real-world examples, so that you walk away with an understanding of how they can support your growing business.

As a seasoned market strategy specialist with many years of practical experience in B2B technology businesses – there is no-one better placed to help you to get to grips with these concepts and put them to practical use in your business.

What: Building your strategy – vision, mission & values

When: Wednesday 22nd January, 9:15am – 12:30pm

Where: Business Innovation Centre, Harry Weston Road, Binley, Coventry, CV3 2TX


  • Introduction to Vision, Mission and Values, and how they fit with your business goals.
  • Do I really need all of that? A discussion on Vision and Mission and practical examples.
  • An opportunity to work on your own business’s Vision and Mission – alone, in pairs or in groups.
  • Motherhood and apple pie? How to ensure your values are not meaningless.
  • An opportunity to work on your own business’s Values – alone, in pairs or in groups.

This interactive and hands-on workshop will provide you with an understanding of what is meant by Vision, Mission and Values, how the fit together with your business goals, and how to use them to support your business’s development.

Practical Takeaways

  • Learn what Vision statements, Mission Statements and Values lists are for.
  • Find out which of them your business would benefit from.
  • Take away draft versions for you to discuss and hone with your team.


Please sign up using the link below, and feel free to pass this onto internal colleagues and external contacts.

Book on Eventbrite


These workshops are delivered as part of the Business Ready programme to support tech based and knowledge intensive small businesses, with high growth potential based in the Coventry & Warwickshire LEP area.

This project is part funded by the European Regional Development Fund, forming part of the CW Business: Start, Grow and Scale Programme.