Defining Values, Purpose and Proposition Webinar

9:30am to 11:00am 7th May

Knowing the ‘why’ and the ‘how’ of your business makes ‘what’ you do compelling.

Using Simon Sinek’s ‘What, How, Why’ you will reflect on and debate the motivations behind the successful operation of your business.

What led you to be in the business you are in?

How has that influenced the way you go about operating your business?

How the combination of these motivations and ways of working come together to make your proposition not just different but valuably different from your competitors.

What: Defining Values, Purpose and Proposition

When: Thursday 7th May, 9:30am to 11:00am

Register on Eventbrite:

This engaging three hour webinar will see you working with businesses from other sectors with a similar depth to what you offer.

You will leave with the techniques and seeds to clearly identify your own vision of how your world should be, which defines what your business aims to do to contribute to that and the way it will need to ‘behave’ in order to achieve it.


Please sign up using the link below, and feel free to pass this onto internal colleagues and external contacts.

Register on Eventbrite:


These workshops are delivered as part of the Business Ready programme to support tech based and knowledge intensive small businesses, with high growth potential based in the Coventry & Warwickshire LEP area.

This project is part funded by the European Regional Development Fund, forming part of the CW Business: Start, Grow and Scale Programme.