Email Marketing – Where to Start? Workshop

9:30am to 11:00am 18th May

Have your sales channels been limited by Covid-19?

Looking for new or additional ways to engage with your customers and or prospects?

Overlooked email marketing as an overused or out moded form of marketing and communications?

Date: Wednesday 18th May 2022

Time: 9:30am – 11:00am


Register on Eventbrite:

This workshop has been specifically written to encourage those just starting out on their email marketing journey.

During the lockdown we recognised that this Cinderella discipline was coming into its own.

Rob Harrison and David Wilson will take you through some of the key facts and figures about the effectiveness of email marketing.

They will also cover: key tips on list purchase; reviews of the main platforms; fitting email marketing into your sales process; creating, running and monitoring campaigns.

Peppered into this learning will be interactive exercises on: how to profile a target email marketing list; writing engaging subject and head lines; and, selecting imagery that helps you say more than the sum of the parts.


These workshops are delivered as part of the Business Ready programme to support tech based and knowledge intensive small businesses, with high growth potential based in the Coventry & Warwickshire LEP area.

This project is part funded by the European Regional Development Fund, forming part of the CW Business: Start, Grow and Scale Programme.