Essential Sales Skills

Business Innovation Centre, Binley Buisness Park, Harry Weston Road, Coventry CV4 2TX
9:15am to 12:30pm 5th Jul

Essential Sales Skills


Selling is a critical business capability, but often does not receive the same investment in skills development as other business disciplines like Software Development or Manufacturing. But Selling can be the difference between a poor and great business. In this course, you will learn the most important skills that successful salespeople use every day, and become more confident in your own sales or customer-facing roles. By the end of this workshop you will be able to:

  • Make a great first impression
  • Ask effective questions
  • Ensure customer action
  • Increase sales
  • Increase company profile
  • Increase professionalism


  • Course Introduction
  • Preparing for the Buyer
    • How to recognise Buyer emotions
    • Pre-meeting Preparation
  • Making the Right First Impression
    • Personal presentation
    • Introducing the Customer to your Company
  • Finding out what Customers Need
    • Asking the right questions
    • Creating alignment between the Seller & Buyer

Your Trainer:

Anna has 20 years of Sales and Training experience in the Pharmaceutical industry. She has in-depth experience of selling complex, technical products to knowledgeable clients. Paul Martin has 20 years’ experience of delivering performance improvements in multiple Technology sectors