New Product Development without Risk or Tears Workshop

Warwick Innovation Centre, CV34 6UW
9:30am to 12:30pm 4th Oct

A huge number of entrepreneurs fail because they build products that no one wants or cares about. This workshop takes you through what needs to happen before you start product development.

Topic: New product development without risk or tears

Delivery Method: In-Person

Date: Tuesday 4th October 2022

Time: 9:30am – 12:30pm

Venue: Warwick Innovation Centre, Warwick, CV34 6UW

Register on Eventbrite:


  • Starting with an idea;
  • Using it to find the problems to be solved, then
  • The hard work of talking to real people
  • And, avoiding them lying to you, before
  • Bringing it all together in a powerful value proposition


These workshops are delivered as part of the Business Ready programme to support tech based and knowledge intensive small businesses, with high growth potential based in the Coventry & Warwickshire LEP area.

This project is part funded by the European Regional Development Fund, forming part of the CW Business: Start, Grow and Scale Programme.