Strategy for Start-Ups (In-Person Workshop)

Warwick Innovation Centre, CV34 6UW
9:30am to 12:30pm 15th Feb

This strategy for start-ups session is aimed at early-stage start-ups (Pre-seed to Series A) to help them discover and articulate a clear vision for the next 3 – 5 years.

Topic: Strategy for Start-Ups

Date: Wednesday 15th February 2023

Time: 9:30am – 12:30pm

Delivery Method: In-Person

Register on Eventbrite:

During the session we’ll use a variety of strategy tools that will help you visualise what you are building, identify the competitive roadblocks en-route, and consider how to use your business model as a battering ram to remove them.

Learning objectives

  • To enable the start-up to develop a high-level 5-year goal
  • That is plausible, realistic and achievable
  • And refine their business model to make it more capable of delivering this

Part 1 – Ideal company five years hence – exercise

  • Vision exercise
  • organisation chart
  • Stairway to Heaven

Part 2 – Competitive Analaysis

  • Problems
  • Competitors
  • Matrix

Part 3 – Business Model canvas

  • Value acceleration
  • Competitive disruption

Denis Oakley runs accelerators for large corporations to help them deliver more incremental and disruptive innovations. He is a top-rated mentor at some of the most successful Venture Capital firms in the world, including 500 Startups and has worked with Visa, Siemens, Petronas, the Church of England and the University of Warwick.


These workshops are delivered as part of the Business Ready programme to support tech based and knowledge intensive small businesses, with high growth potential based in the Coventry & Warwickshire LEP area.

This project is part funded by the European Regional Development Fund, forming part of the CW Business: Start, Grow and Scale Programme.