The Power of Business Storytelling Webinar

Online via Zoom
9:30am to 11:00am 14th Mar

Storytelling has tremendous potential impact as a marketing tool. But most businesses don’t really understand what a story is, so they end up complicating the issue.

Whatever your business, and whoever your stakeholders are, here we’ll provide some simple strategies and frameworks that you can use immediately to connect, inspire and engage.

Topic: The power of business storytelling

Date: Thursday 14th March 2024

Time: 9:30am – 11:00am

Delivery Method: Online via Zoom

Register on Eventbrite:


  • Why storytelling matters
  • The communication disconnect
  • How storytelling can help
  • What makes a good story
  • Medium & format
  • Story frameworks


These workshops are delivered as part of the Business Ready programme to support tech-based and knowledge intensive businesses, with high growth potential based in Warwickshire.

Business Ready forms part of the Business Growth Warwickshire programme. It is delivered by University of Warwick Science Park on behalf of Warwickshire County Council and Warwickshire’s five Districts and Borough Councils.