Using PR for Maximum Effect

9:15am to 12:30pm 27th Sep

Whichever sector your business operates in, it is a highly competitive marketplace in this digital era. It’s therefore vital that your company is highly visible.

• What is PR?
• What’s your story?
• Crafting Content
• Be a Thought Leader
• Getting Your Story Out There
• Measuring Success

The workshop will use examples of press releases, blog posts, case studies and white papers as templates for creating great content. Delegates will also carry out a key word analysis exercise and spend time researching story opportunities.

9:15am     Registration and networking
9:30am     Welcome and overview
9:45am     Introductions and objectives for the session
10:00am   What is PR?
10:15am   What is your story?
10:25am   Crafting Content
11:00am    Refreshment break
11:15am    Be a Thought Leader
11:30am    Getting Your Story Out There
11:50am    Measuring Success
12:10am    Q &A and feedback